Sales Enablement Strategy

As you begin to generate a steady stream of inbound leads through your website, we need to equip your team with the strategies and tools to close them as customers. After all, this work is only as good as the revenue it produces.

Because sales teams vary greatly in size and makeup, our approach to Sales Enablement also varies. But we always start the same way – we begin by gaining a thorough understanding of how your current sales process works and how your ideal customer buys.

Then, we work with your Sales team to develop a workflow for the pursuit of inbound leads. We want everyone involved in the sales process (both our team and yours) to be in agreement about what needs to happen when a website visitor submits a form. Who receives the form submission? What is the first step in reaching out to that lead? How many follow-ups? On what timeline? Which are manual and which are automated?

After we agree upon a workflow and everyone understands their role, we help you implement the right CRM (customer relationship management) and marketing automation tools to aid this process. This makes your team as efficient as possible.

Once your Sales Enablement program has been deployed, we’ll work with your sales team on an ongoing basis to assure no qualified lead will be left behind.

Not all leads come in hot. Some need a little TLC before they buy. Here’s how you’ll nurture them.

Case Study: Lead nurturing helps Design-Builder win multi-million dollar job
“We recently landed a nice healthcare project. In looking back at our contacts’ Hubspot profiles, we noticed that seven out of nine of our contacts at the company that awarded us the project were very engaged with the regular marketing emails we send. Our company reaped the benefits of Gorilla’s lead-nurturing efforts firsthand.”

– Todd Imming, CMO, The Korte Company