Industrial Marketing Strategy Learning Center

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podcast

PODCAST: Stop Giving Away Engineering and Consulting Services for Free With Joe Sullivan

by Joe Sullivan

on July 17, 2020

Our own Joe Sullivan delivers a solocast about how to get paid for the consulting or engineering work you're used to giving away for free – just to win the job.

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article

How to hire a marketing director for your manufacturing company

by Jon Franko

on July 13, 2020

In this article, we detail some things that will give you the best possible chance for success as you look to hire a marketing lead.

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podcast

PODCAST: The Power of the CAD Model With Adam Beck

by Joe Sullivan

on July 8, 2020

Adam Beck, Director of Marketing at CADENAS PARTsolutions, talks about CAD models as lead generation tools.

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podcast

PODCAST: Create Sustainable Growth By Knowing Your Market With MJ Peters

by Joe Sullivan

on July 6, 2020

MJ Peters, VP Marketing at Firetrace International, talks about creating sustainable growth for your manufacturing company.

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podcast

PODCAST: You Don’t Have to Blog: Content Marketing for Manufacturers That Works With Nick Goellner

by Joe Sullivan

on July 2, 2020

Nick Goellner, Sales & Marketing Director at AME and Managing Director of Making Chips reveals the most effective form of content he's seen in manufacturing.

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article

How to get (some) bang for your buck advertising with trade publications

by Joe Sullivan

on June 29, 2020

Trade pubs. They're part of our lives. But maybe we're not harnessing their value the right way. Here's a unique idea from guest contributor Matt Sciannella.

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podcast

PODCAST: Introducing The Manufacturing Executive Show

by Joe Sullivan

on June 25, 2020

On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.

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article

How to run a content strategy workshop

by Joe Sullivan

on June 22, 2020

In this video-based post, you'll learn our exact process for generating content ideas with manufacturing organizations. And I'll leave you with a tool to help.

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article

How keyword research can elevate your website content

by Lara Beers

on June 15, 2020

You need content on your website that answers the questions your prospective customers have. Read this to learn how to figure out what they are asking.

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article

How to write an effective prospecting email

by Joe Sullivan

on June 8, 2020

Most outbound emails are self-centered sales pitches that just get deleted. Here's how to craft an email that will get opened, create value and generate replies.

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Industrial marketing learning center

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