Industrial Marketing Strategy Learning Center

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Niche marketing: your customers really are looking for you on Google

by Alex Sagi

on January 22, 2015

Are you trying to move the needle in your niche B2B marketing efforts? SEO and Inbound Marketing can generate leads for your B2B company. I'll prove it.

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Using real marketing numbers to meet your revenue growth target

by Joe Sullivan

on December 5, 2014

This article will show you how to meet your company's revenue growth target by understanding the volume of website traffic and qualified leads you'll need.

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Gorilla wins two more construction marketing awards

by Jon Franko

on November 24, 2014

Gorilla 76 is excited to announce that we won two more construction marketing awards.

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B2B blogging and why you have something to write about

by Jon Franko

on November 19, 2014

This blog post explains why you have something to write about for your B2B company.

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A manufacturing marketing plan for generating leads quickly

by Joe Sullivan

on November 11, 2014

This article outlines a manufacturing marketing plan that will help you start generating leads quickly.

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Two ways your B2B website homepage can drive more leads

by Jon Franko

on October 22, 2014

Here are two simple ways you can drive more leads with your B2B website's homepage.

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Why your old, crusty, dated B2B website DOESN’T need a redesign

by Joe Sullivan

on October 3, 2014

A B2B website redesign is a big investment. Don't make it yet. Start by generating qualified traffic, leads and customers. Produce revenue, then build the site.

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The convergence of industrial sales and industrial marketing

by Joe Sullivan

on September 26, 2014

Industrial sales and marketing teams often find themselves at odds with one another. Here are a few ways they can operate in harmony to achieve business growth.

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