Industrial Marketing Strategy Learning Center

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7 Ground rules for successful industrial services marketing

by Alex Sagi

on March 11, 2016

Long sales cycles, bid lists, competition — industrial services marketing is a marathon. Stand out and generate leads with a customer-centric strategy.

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article

Out of the office reply: A few thoughts on building a Gorilla

by Jon Franko

on February 16, 2016

I’m writing this post as I sit in the backseat of a Ford pickup on my way to Nevada. Missouri. It’s pronounced Ne-VAY-dah around these parts. Don’t ask – it’s a “Missoura” thing. I’m going snow-goose hunting. It’s late winter. The temps are trending up. And the birds are moving north for the Spring. It’s Tuesday. I left work early. And I’m not going to the office tomorrow. Or Thursday.

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article

Tactical guide for B2B companies to getting content picked up by industry journals

by Sultana Mangal

on February 11, 2016

It takes a lot more than just a great piece of content to get picked up by editors. Here's a tactical guide for B2B companies to getting published.

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Link Building For Industrial Companies

by Tommy O'Shaughnessy

on February 4, 2016

Link building is an important part of ranking your content in Google and other search engines. Here's how industrial companies can leverage this powerful tactic.

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article

How to achieve industrial marketing success in 2016

by Joe Sullivan

on January 14, 2016

Those of us who sell our products and services to industrial professionals MUST begin shifting our marketing spend online in 2016. Here's why.

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5 B2B Marketing tactics to rethink for 2016

by Masha Popelyukhina

on December 22, 2015

Before we rush out the door for our holiday plans it might be worth reviewing 2015 and rethinking some outdated marketing tactics.

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article

There’s no killer content without killer strategy

by Alex Sagi

on December 22, 2015

Are you hard at work publishing content that doesn't drive traffic or leads? We show you how to position and structure content to achieve marketing goals.

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Industrial marketing trends in 2016

by Jon Franko

on December 16, 2015

Some interesting data from the 2015 ISH Engineering360 Research Report about expected industrial marketing trends in 2016.

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The importance of B2B writing that informs

by Kyle Fiehler

on November 19, 2015

David Ogilvy was onto something. His copy-heavy ads read like precursors to the days of blogs and white papers. And B2B writing should take something from that.

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case study

Website visitors converted into real sales leads for leading flooring contractor

by Admin Gorilla

on November 4, 2015

Website traffic is good. Website traffic that turns into real sales leads is great. This case study examines just that.

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