Industrial Marketing Strategy Learning Center

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A website redesign will not solve your problems

by Joe Sullivan

on October 4, 2013

Before you send out that website RFP, consider this. A website redesign is futile in the absence of a bigger picture online business development ecosystem.

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What to look for in a web marketing agency

by Jon Franko

on October 2, 2013

So to all business owners, marketing managers, brand managers out there, pay heed. Here's a listing of things to look for when you hire an agency.

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Should you hire a marketing agency or an in-house marketing guy?

by Joe Sullivan

on September 23, 2013

In an ideal world, you hire both. But maybe that's not an option. This blog post details why the industrial marketing agency is the way to go.

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Automated email marketing: leave no prospect unattended

by Joe Sullivan

on September 13, 2013

Finding sufficient time for prospecting can be challenging. Automated email marketing mirrors your sales process while you concentrate on priority leads.

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B2B lead scoring and lead qualification

by Joe Sullivan

on September 6, 2013

An automated lead-scoring system can help you evaluate which leads are ready to be sold to, which need more nurturing, and which don’t fit the bill at all.

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How to gather intelligence on website leads

by Joe Sullivan

on August 30, 2013

Learn how to gather demographic and behavioral intelligence on website leads to market and sell to them more effectively.

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Measuring marketing success: outcomes over tasks

by Joe Sullivan

on July 30, 2013

Marketing success should be measured by goal outcomes achieved, not checklists of tasks completed. It's time for marketers to be held responsible for their work.

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