Industrial Marketing Strategy Learning Center | Gorilla 76 - Part 34

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What to look for in a web marketing agency

by Jon Franko

on October 2, 2013

So to all business owners, marketing managers, brand managers out there, pay heed. Here's a listing of things to look for when you hire an agency.

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Should you hire a marketing agency or an in-house marketing guy?

by Joe Sullivan

on September 23, 2013

In an ideal world, you hire both. But maybe that's not an option. This blog post details why the industrial marketing agency is the way to go.

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Automated email marketing: leave no prospect unattended

by Joe Sullivan

on September 13, 2013

Finding sufficient time for prospecting can be challenging. Automated email marketing mirrors your sales process while you concentrate on priority leads.

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B2B lead scoring and lead qualification

by Joe Sullivan

on September 6, 2013

An automated lead-scoring system can help you evaluate which leads are ready to be sold to, which need more nurturing, and which don’t fit the bill at all.

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How to gather intelligence on website leads

by Joe Sullivan

on August 30, 2013

Learn how to gather demographic and behavioral intelligence on website leads to market and sell to them more effectively.

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Measuring marketing success: outcomes over tasks

by Joe Sullivan

on July 30, 2013

Marketing success should be measured by goal outcomes achieved, not checklists of tasks completed. It's time for marketers to be held responsible for their work.

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Web design RFP: 5 essential questions to ask before sending

by Joe Sullivan

on June 7, 2013

This article focuses on the essential considerations before composing and distributing a website request for proposal.

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And five years later, we’re still here

by Jon Franko

on May 23, 2013

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10 examples why content marketing matters for industrial companies

by Joe Sullivan

on May 17, 2013

These 10 examples demonstrate why content marketing is so important for B2B industrial companies.

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Tips of the trade to construction advertising and industrial marketing

by Jon Franko

on May 14, 2013

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