article How we use AI at Gorilla 76 by Allen Fennewald on June 5, 2026 Gorilla 76 uses AI to support marketing and content work, but never at the expense of accuracy, ethics, confidentiality or human judgment. Read article
article Here’s why you can’t do industrial marketing without marketing automation tools by Connor Phillips on September 22, 2025 Discover how marketing automation helps industrial teams capture leads, streamline long sales cycles and prove marketing’s impact on revenue. Read article
article How to adapt in a changing B2B manufacturing buying landscape by Joe Sullivan on May 3, 2024 In a transformed B2B buying landscape, what got most manufacturers where they are today WON'T get them where they want to go in the years ahead. Read article
article Ad platforms are your vehicle, not your friend. by Patrick Cronin on September 26, 2023 An in-depth look at how the ad platforms are great business tools, however sometimes your best interest isn’t their top priority. Read article
article The art of zooming in and out: How to diagnose your paid ad campaigns by Patrick Cronin on September 20, 2023 An overview on how to diagnose your paid digital marketing campaigns Read article
article The 7 core elements of an industrial marketing strategy by Joe Sullivan on August 8, 2023 These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success. Read article
article Manufacturing marketing: 8 guiding principles for 2023 by Joe Sullivan on August 8, 2023 Here are eight ways the most strategic B2B manufacturers are turning their marketing programs into revenue engines (and how you can follow suit). Read article
article A guide to GA4 part three: Advanced reporting for advanced campaign management by Patrick Cronin on August 1, 2023 Read article
article A guide to GA4 part two: Basic metrics and reports by Patrick Cronin on August 1, 2023 Read article
article A guide to GA4 part one: Setting up for success by Patrick Cronin on August 1, 2023 Read article