The Manufacturing Executive: Episode 92
When most people hear “influencer,” it might conjure up images of YouTube icons and Reality TV stars…
Influencers don’t matter in manufacturing, right?
Well, today’s guest, Eddie Saunders, General of Demand Generation at Flex Machine Tools, thinks that statement couldn’t be any more wrong. He joins the show to share the secrets to shoring up your influencer strategies
Join us as we discuss:
- Why influencers still matter in manufacturing
- How to pick an influencer to work with
- Why there is power in empathy and vulnerability