Cool, but as cool as Elvis? Nope. Not a chance.

Stop and think about it. Would Elvis be as memorable if he had a common name? What would the legacy of the Presley brand be if he were a John, Joe or Steve?  Sure his crooning would still be regarded as remarkable. And sure his style would still be iconic. But the total package – I’m not sure it would be as powerful.

It’s no secret that giving your business a good, solid name is important – it’s a fundamental principle of starting a business. But just how important is it? Well the following article from the December 2008 issue of Inc. magazine seems to sum it up.

http://www.inc.com/magazine/20081201/the-rebranding-game.html

People want something memorable and interesting. People want something that’s easy to spell in a search engine. People want something a bit controversial and unexpected. As the above article suggests, if everyone likes it, it’s probably pretty lame.

And perhaps most important, a name needs to be something that you as a business owner feel confident about. Because ideally this is something that lasts. Changing a business name isn’t the end of the world (again, see aforementioned article), but everything is easier if you do naming right the first time.

-The writerly half

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