The Manufacturing Executive: Episode 62
Listen to this episode here or on Apple Podcasts, Spotify or Google Podcasts.
If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.
Here’s step one: conduct customer interviews to learn what they value and prioritize.
In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.
In this episode we discuss:
- Making your customer’s success the object of your content
- Getting the right messages to the right people
- Providing one of these three qualities: best, first, or different
- Starting your content strategy with the right questions (lots and lots of them)
- Forecasting the future of SEO tactics
Grace Wright can be reached at: https://www.linkedin.com/in/grace-wright-76940312a/
Aaron Weekes can be reached at: https://www.linkedin.com/in/aaronmichaelweekes/
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