Grace Wright Aaron Weekes The Manufacturing Executive podcast

The Manufacturing Executive: Episode 62

Listen to this episode here or on Apple Podcasts, Spotify or Google Podcasts.

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If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.

Here’s step one: conduct customer interviews to learn what they value and prioritize.

In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.

In this episode we discuss:

  • Making your customer’s success the object of your content
  • Getting the right messages to the right people
  • Providing one of these three qualities: best, first, or different
  • Starting your content strategy with the right questions (lots and lots of them)
  • Forecasting the future of SEO tactics

Grace Wright can be reached at: 

Aaron Weekes can be reached at: 

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