joe sullivan the manufacturing executive podcast

The Manufacturing Executive: Episode 48

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

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How do you define marketing success? 

Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don’t measure marketing success. 

But if you’ve taken things a step further, you’ve probably discovered how convoluted a measurement system can be.

In today’s episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system. 

I dive into topics such as:

  1. Defining your terms
  2. Which KPIs matter most
  3. The danger of growing near-sighted with your marketing

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