joe sullivan the manufacturing executive podcast

The Manufacturing Executive: Episode 48

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

powered by Sounder

How do you define marketing success? 

Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don’t measure marketing success. 

But if you’ve taken things a step further, you’ve probably discovered how convoluted a measurement system can be.

In today’s episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system. 

I dive into topics such as:

  1. Defining your terms
  2. Which KPIs matter most
  3. The danger of growing near-sighted with your marketing

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.

Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Would you be willing to leave a quick rating?

If you've listened to an episode and have found it valuable, it would mean SO much if you'd be willing to take 30 seconds to leave a rating on Apple Podcasts

Please click here - and thank you!