It’s easy to destroy your company’s credibility with bad marketing.
And if your marketing team isn’t talking to your customers — and is instead building their strategy based on assumptions — you’re running a huge risk of:
- Creating content that, at best, falls flat. And at worst, alienates the audience you’ve worked so hard to get.
- Wasting your media budget by targeting the wrong people at the wrong companies.
- Centering your messaging around the wrong value propositions. What you think is valuable about working with your company doesn’t always align with what your customers think is valuable.
You need to talk to your customers. Period.
And then base your strategy on what you learn from them — not hunches or assumptions or second-hand information from sales.
Watch Content Director Toby Wall and Senior Writer Mary Tomlinson discuss how to dig deep during customer interviews — and use what’s said in these interviews to create helpful content that builds your company’s credibility and authority among the right people.
Impactful marketing programs based on first-hand customer research
We believe marketing programs should be designed to help your company:
- Focus on your most profitable prospects
- Speed up your long, complex sales process
- Deliver high-intent leads to your sales team on a silver platter
- Quote more business with the right customers
- Close more deals and drive more revenue
- Keep your sights set on long-term results, so all of the above amplifies over time
And we always, always start by interviewing your customers.
That way, we can be sure that the content we create will build trust with them, shift their thinking and impact their purchase behavior.
Want to learn more about customer-centric marketing?
Schedule a consultation today with Gorilla 76 Founder Joe Sullivan to discuss our marketing philosophy — and see how a customer-centric, revenue-driven marketing program could work for you.
