Manufacturers want to sell more stuff and make more money. And then use that money to invest in the people, equipment and technology needed to … sell more stuff and make more money.
All departments are measured on the bottom line: Sales, Operations and Procurement, too.
Why should Marketing be any different?
We measure marketing success with one metric:
Marketing-sourced pipeline revenue.
Basically, we measure the value of sales opportunities that you’ve quoted as a direct result of your marketing program.
Marketing programs should be designed to help your company:
- Focus on your most profitable prospects
- Speed up your long, complex sales process
- Deliver high-intent leads to your sales team on a silver platter
- Quote more business with the right customers
- Close more deals and drive more revenue
- Keep your sights set on long-term results, so all of the above amplifies over time
All other marketing KPIs — traffic, leads, lower cost-per-click — are just noise.
Want to learn more about measuring marketing based on revenue?
Schedule a consultation today with Gorilla 76 Founder Joe Sullivan to discuss our marketing philosophy — and see how a revenue-driven marketing program could work for you.