We try to make the most of every marketing opportunity – even the little ones.

This tiny, black and white trade ad campaign for one of our  clients – The Korte Company – specifically targets the healthcare industry. Throughout the last few months, a one-off ad has evolved into a series of four.

Our goal was to not only develop a compelling, audience-centric concept, but to encourage viewers to take action. As a web marketing agency, we emphasize driving audience online. So for this campaign we designed a landing page specifically for the healthcare construction audience and placed a unique URL on the print ads to drive viewers there. This accomplishes a few things:

  1. It gives a targeted audience content written specifically for them.
  2. It creates the opportunity to capture a lead.
  3. It allows us to measure and track the actions of those who reacted to this specific campaign.

Let us know what you think. We’re proud of this campaign.

Healthcare construction advertising

Healthcare construction advertising

Healthcare construction advertising

Healthcare construction advertising

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