The Manufacturing Executive: Episode 33
Episode show notes
Video- and- audio-based content humanizes the people behind the information. You can see someone’s face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing marketers are slow to embrace content that moves outside of print.
We’re missing out on a lot!
Here’s what we discussed:
- How audio content can humanize your company
- Content-based networking: how to reverse-engineer the exact relationships you want to develop
- Why podcasting is not all about audience growth (and what it IS all about)