James Carbary The Manufacturing Executive podcast

The Manufacturing Executive: Episode 33

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Episode show notes

Video- and- audio-based content humanizes the people behind the information. You can see someone’s face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing marketers are slow to embrace content that moves outside of print.

We’re missing out on a lot!

In today’s episode, I talk with James Carbary, founder of Sweet Fish Media and author of Content-Based Networking, about why podcasting creates powerful marketing experiences and tools. 

Here’s what we discussed:

  1. How audio content can humanize your company
  2. Content-based networking: how to reverse-engineer the exact relationships you want to develop
  3. Why podcasting is not all about audience growth (and what it IS all about)

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