James Carbary The Manufacturing Executive podcast

The Manufacturing Executive: Episode 33

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

powered by Sounder

Episode show notes

Video- and- audio-based content humanizes the people behind the information. You can see someone’s face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing marketers are slow to embrace content that moves outside of print.

We’re missing out on a lot!

In today’s episode, I talk with James Carbary, founder of Sweet Fish Media and author of Content-Based Networking, about why podcasting creates powerful marketing experiences and tools. 

Here’s what we discussed:

  1. How audio content can humanize your company
  2. Content-based networking: how to reverse-engineer the exact relationships you want to develop
  3. Why podcasting is not all about audience growth (and what it IS all about)

To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts or Spotify.