Rethinking the drop-down menu

“If there’s a lesson here, it’s that no list can ever be long enough. True revolutionaries might see all the confusion as an opportunity to eradicate titles. But a less radical solution is offered by Debretts, publisher of Britain’s ancient guides to manners, taste, and “people of distinction.” On its site, of all places, there are no drop-down titles to define and confine, just an empty box. So come up with something good. Grand Vizier? Empress Regent? Darth and Mr.? It’s your box, and it’s achingly blank.”

Build a consistent inbound pipeline of qualified leads

Our Tactical Guide to Industrial Lead Generation will teach you how to attract, engage and convert ideal-fit prospects into real leads, move them into your sales funnel and measure results.

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