Short answer: No.

A B2B website exists to attract your audience, educate them and turn them into real business leads for your sales team. When a company puts its website in the hands of the I.T. department, it’s making a conscious choice to let technical decisions override strategic business decisions that affect the growth and prosperity of the company. A website needs to be a business development tool and therefore must be conceptualized and managed by the business development professionals in your marketing and sales departments.

Long answer: Take a look at the full blog post linked below.

Gorilla was featured today on the Hubspot Insiders Blog with an article we wrote about this exact topic. Click here to read the full post.

Get our Industrial Marketing Newsletter