The Manufacturing Executive: Episode 91
Listen to this episode here or on Apple Podcasts, Spotify or Google Podcasts.
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How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?
In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:
- Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
- Andy Keehn, Director, Demand Generation at Prolifiq
- Dave Sheer, Retired VP/CEO at The Steel Supply Company
Join us as we discuss:
- What a great CRM can really do for a business
- Why reps are reluctant and how to persuade them
- Pitching a CRM to the C-Suite
- Practical tips for getting started
Subscribe to The Manufacturing Executive on Apple Podcasts or Spotify.
