Templates for identifying and documenting your target customer
Everyone wants to attract, engage and win business with the right people from the right companies in the right industries. But most companies don’t lay the foundation for those kinds of opportunities to materialize.
At Gorilla 76, before we execute anything for our manufacturing and industrial sector clients, we use a set of templates that we call our Ideal Customer and Buyer Persona Worksheets to identify and document:
- The types of companies you’re selling to (your ideal customer profile)
- The individuals at those companies who play a role in the buying process (your buyer persona profiles)
When you skip this critical step while planning your marketing strategy, you’re setting yourself up to throw darts. You end up thinning out your efforts across a wide variety of sales and marketing channels, trying to speak to anyone and everyone that might buy from you and hoping something you do produces the results needed to meet your business growth goals.
Ahhh, but there’s a better way, my friend!
Fill out the form on this page to download our Ideal Customer and Buyer Persona Worksheets, and start optimizing your resources rather than wasting them by chasing the wrong customers.
