The “a-ha” moment – that rewarding occasion where all of a sudden you just get it. Life’s full of them and so is great marketing.

From smart logos and witty taglines to great television and radio spots, nothing rewards an engaged viewer like a clever reveal. These are the little moments that make a crappy Super Bowl worth watching. These are the little pieces of brilliance that make you rip an ad out of a magazine because you thought it was clever or funny. These are the ideas that inspire – or at least nerdy ad guys like us. The non-traditional, unexpected, “a-ha’ ideas are what drove us into the field of advertising.

So with no further ado, check out this “a-ha” ad we stumbled across. It’s worth the two-minute time investment.

– Jon

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