The Manufacturing Executive: Episode 19
Episode show notes
The term thought leadership has gotten tossed around a lot the last few years. But what exactly does thought leadership mean? Does it simply imply that you write a blog or that you spoke at a local Chamber of Commerce event? Or is thought leadership something more than that? How did you become a thought leader anyway?
On this episode of the podcast, I invited Bill Sherman, COO and thought leadership practice lead at Thought Leadership Leverage. Bill helps clients who want to use thought leadership whether it’s to fill a sales pipeline or influence how people think and act.
Bill and I talked about:
- The four elements of thought leadership
- How thought leadership can impact your organizational and personal brands
- Why people struggle with content insecurity