Growing the online presence of a coatings company to combat competition

US Coatings is a leading provider of high-performance industrial coatings and linings. They pride themselves on tailoring their products to fit the needs of their clients, which represent a variety of markets.

Issue and importance

Working in a saturated market, US Coatings knew they had to do something different to outmaneuver their competition. Because of their problem-solving approach to winning new business, US Coatings was a prime candidate for inbound marketing. With inbound, they could answer the questions their targets are trying to answer via search engines.

Solutions and results

We worked closely with US Coatings to create educational content potential customers were seeking and ensured it was optimized for search engine success. We performed in-depth keyword research to rank for long tail keywords and performed continual on-page and technical SEO to increase traffic over time. We quickly started to see results.

  • Overall sessions increased more than 200% from Q1 2014 to Q1 2015
  • Organic traffic increased by 75% from Q4 2014 to Q1 2015
  • Leads from organic traffic increased by 80% from Q4 2014 to Q1 2015
“Gorilla has helped us build a comprehensive online marketing strategy that’s putting real leads on the table for us every month. Their work has become an important piece of our business development strategy.”

– Mike Reed, General Manager

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