The movie trailer industry is an industry in itself. An interesting, short read from Wired’s December issues states the following (in a nutshell):

  • Top Gun’s is considered the Citizen Cane of trailers. Here it is.
  • No trailer can run longer than two and a half minutes.
  • Trailers are their own entity. Many films have at least two sets of trailers (theater,online) and up to four different bits in rotation.
  • Trailers ain’t cheap. $350 to $2,500 per second to produce – sometimes more once you bring in music and market testing.

Top of mind, here are a few trailers we like: DanJon and Joe.