Why the Brains of Your Engineers Are Your Best Marketing Tools (on Industrial Sage)

A guest article on Industrial Sage

I recently penned an article for the manufacturing media company Industrial Sage titled “Why the Brains of Your Engineers are Your Best Marketing Tools“.

Here are a few key takeaways:

• In an ever changing marketing technology landscape, it’s easy to get immersed in all the fancy gadgets and tools designed to help us do our jobs better.
• But with so many shiny objects distracting us, we often overlook the most valuable marketing tools at our disposal – the collective knowledge stored in the brains of our companies’ experts.
• The Engineers and technical experts who spend their days solving your customers’ problems are often the best source of content that will help you earn the trust and attention of future customers.
• So tap into their brain power. Translate their technical knowledge into problem-solving, questions answering marketing content that your prospects actually crave.

Click here to read the full article on Industrial Sage.