Our own Jon Franko is collaborating with Coatings Pro Magazine, delivering a series of marketing strategy posts to their blog. In addition to being featured this month talking lead nurturing, he also contributed content in June and July, talking targeting the ideal web audience and turning website visitors into leads.

Once you’ve got web visitors and you’ve turned them into potential leads, your next steps are pretty straightforward: utilize e-mail to build these new relationships.

We know what you’re thinking. “It’s so easy to hit ‘unsubscribe’ and lose that new connection, just like that.” That’s why we know it’s important to send relevant, personalized e-mails to individuals based not just on their demographic info, but also on the content they’ve downloaded and viewed on your site. Each visitor to your site is unique, and that’s why it’s important to use content specifically targeted for their experience to grow your business

Sound complicated? It really isn’t, and we’ll break it down further for you: click here to read our newest post on the Coatings Pro blog.