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Our 2019 picks for your marketing technology stack
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Here is my list of 16 tried-and-true marketing technologies for manufacturers.
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Results for: ""
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If your website were a house: To repaint, rehab or rebuild
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Before you bring in the wrecking crew on your website, let's evaluate whether a paint job or rehab might be good enough for now.
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Who’s ready to fire some customers?
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What percentage of your customers drain your resources without delivering significant profit? Here's a model for creating focus on your best opportunities.
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Rest in peace, my dear “Contact Us” button
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As industrial buyers move online, we need to reexamine how we're engaging them. Let's lay our "Contact Us" buttons to rest and start thinking differently.
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Fast results vs. sustainable success: take your pick
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This article evaluates the tradeoffs you may face when choosing between getting results quickly and investing in a long-term, sustainable marketing program.
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How to create an inbound lead qualification process
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In this article, we’ll teach show you how we optimize our Sales team’s time through a process of scoring, segmenting and ultimately qualifying our website-generated leads. We’ll even share our lead qualification checklists with you.
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How manufacturers can generate content marketing ideas
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The best content for your ideal customers stems from the questions and problems you hear every day on sales calls. In this article, we'll show you how to identify those content triggers and document them with a free downloadable tool.
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Why cost per lead is a deceiving marketing success metric
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We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.
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Manufacturers, here’s how to use account-based marketing (ABM) to land high-value clients
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Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
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case study
Case study: Inbound marketing generates $800,000 in Q2 revenue for generator distributor
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Learn how our website rebuild grew online leads 150% in one month for an engine manufacturer and distributor.
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