Industrial Marketing Strategy Learning Center

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article

Why cost per lead is a deceiving marketing success metric

by Joe Sullivan

on March 13, 2018

We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.

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article

Manufacturers, here’s how to use account-based marketing (ABM) to land high-value clients

by Joe Sullivan

on February 12, 2018

Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.

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case study

Case study: Inbound marketing generates $800,000 in Q2 revenue for generator distributor

by Tommy O'Shaughnessy

on February 6, 2018

Learn how our website rebuild grew online leads 150% in one month for an engine manufacturer and distributor.

video

Six building blocks for a lead-generating manufacturer website

by Joe Sullivan

on October 31, 2017

This video illustrates the 6 things a manufacturer website needs in place to serve as business-generating tool and resource for potential buyers.

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video

Ideal customer and buyer persona profiles for manufacturers

by Joe Sullivan

on October 31, 2017

In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.

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article

Why you shouldn’t write a website design RFP

by Joe Sullivan

on October 30, 2017

If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.

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article

Designing industrial websites to convert: User flow maps explained

by Randall Zaitz

on October 12, 2017

Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.

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video

Marketing-Sales Alignment for Manufacturers

by Joe Sullivan

on October 3, 2017

In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.

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article

Using guest authorship to educate your audience and become a thought leader

by Toby Wall

on September 8, 2017

Become a thought leader via guest authorship by targeting the right audience and providing content that answers their questions and solves their problems.

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article

The quick 1-2 punch to upgrading your email marketing

by Kathleen Lavallee

on August 30, 2017

From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.

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Industrial marketing learning center

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