Industrial Marketing Strategy Learning Center

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article

How your sales team should be using content in their sales process

by Toby Wall

on July 26, 2017

When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.

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article

Analyze, report, repeat: Here’s what you should be tracking

by Kathleen Lavallee

on July 26, 2017

When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.

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article

Hey marketing manager, here’s how to get a raise by using an agency

by Toby Wall

on July 20, 2017

Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.

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article

How many blog posts do we need to rank first in Google?

by Tommy O'Shaughnessy

on July 19, 2017

You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.

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article

Ideal customer and buyer persona profiles for manufacturers

by Joe Sullivan

on July 18, 2017

This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.

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video

The 7 core elements of an industrial marketing strategy

by Joe Sullivan

on July 14, 2017

In this white board video, we explore the 7 things we believe must be present to achieve significant and sustainable revenue growth through marketing and sales.

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video

What marketing results manufacturers should be measuring

by Joe Sullivan

on July 14, 2017

In this white board video, we explore five key metrics to track in order to understand your marketing ROI.

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video

SEO (search engine optimization) for manufacturers

by Joe Sullivan

on July 14, 2017

In this white board video, we introduce a handful of the most important Google ranking factors as of 2017 and explore in depth the two that are most important.

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video

How content marketing helps manufacturers sell complex solutions

by Joe Sullivan

on July 14, 2017

In this white board video, we explore why content marketing makes so much sense for manufacturers who sell complex, customized products or solutions.

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article

Construction marketing for contractors and subcontractors

by Joe Sullivan

on July 1, 2017

The long and often complex buying process of construction services requires a marketing approach that creates value all throughout the buyer’s journey.

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Industrial marketing learning center

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