Industrial Marketing Strategy Learning Center

Results for: ""

article

Using real marketing numbers to meet your revenue growth target

by Joe Sullivan

on December 5, 2014

This article will show you how to meet your company's revenue growth target by understanding the volume of website traffic and qualified leads you'll need.

Read article

article

Gorilla wins two more construction marketing awards

by Jon Franko

on November 24, 2014

Gorilla 76 is excited to announce that we won two more construction marketing awards.

Read article

article

B2B blogging and why you have something to write about

by Jon Franko

on November 19, 2014

This blog post explains why you have something to write about for your B2B company.

Read article

article

A manufacturing marketing plan for generating leads quickly

by Joe Sullivan

on November 11, 2014

This article outlines a manufacturing marketing plan that will help you start generating leads quickly.

Read article

article

Two ways your B2B website homepage can drive more leads

by Jon Franko

on October 22, 2014

Here are two simple ways you can drive more leads with your B2B website's homepage.

Read article

article

Why your old, crusty, dated B2B website DOESN’T need a redesign

by Joe Sullivan

on October 3, 2014

A B2B website redesign is a big investment. Don't make it yet. Start by generating qualified traffic, leads and customers. Produce revenue, then build the site.

Read article

article

The convergence of industrial sales and industrial marketing

by Joe Sullivan

on September 26, 2014

Industrial sales and marketing teams often find themselves at odds with one another. Here are a few ways they can operate in harmony to achieve business growth.

Read article

article

How to create targeted buyer personas

by Joe Sullivan

on September 18, 2014

Your customers are real people – not faceless companies. Develop targeted buyer personas to understand their needs and segment them accordingly.

Read article

case study

Case study: Lead nurturing helps design-builder win multimillion-dollar job

by Joe Sullivan

on August 25, 2014

Design-builder The Korte Company used email lead nurturing in their construction marketing plan to help convert a strong lead into a new customer.

case study

Industrial painter grows website traffic and online leads

by Joe Sullivan

on August 24, 2014

Learn how industrial painting company Thomas Industrial Coatings grew traffic by over 60 percent and developed a strategy for generating online leads.

Industrial marketing learning center

Results for: ""