Industrial Marketing Strategy Learning Center

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article

5 things I learned from ICUEE

by Alex Sagi

on October 6, 2015

ICUEE is one of the largest events in the construction industry. From the latest equipment to intense booth competition, it had a bit of everything.

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Industrial marketing vs. consumer marketing

by Joe Sullivan

on September 29, 2015

Industrial marketing is very different than consumer marketing. From relationships to long sales cycle to the decision-making chain, this article explains why.

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article

What I learned about B2B marketing at Inbound 2015

by Jon Franko

on September 25, 2015

I recently returned from Hubspot's Inbound 2015 marketing conference. As a B2B marketer, I learned a lot. Here's a bit of what I brought home.

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article

Why you can trust a content marketing agency to write highly technical content

by Alex Sagi

on September 4, 2015

No more fluff. The modern agency copywriter is a hard-nosed, research-oriented brand journalist. Here's why he (or she) will deliver marketing results.

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How to follow up with B2B inbound leads

by Joe Sullivan

on August 28, 2015

A successful follow-up plan with B2B inbound leads requires persistence, sincerity and added value for your lead. This article helps you put it all together.

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3 reasons to hire out your industrial content marketing

by Jon Franko

on August 21, 2015

Here are three reasons why hiring out your content marketing is better than handling it in-house.

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Why inbound lead generation beats cold calling

by Joe Sullivan

on August 11, 2015

Inbound leads are often more ready to buy, more receptive to your call and more qualified than leads on a cold calling list. This article explores why.

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Translating consultative sales to consultative marketing

by Joe Sullivan

on July 24, 2015

Before you sell to a prospect, you help him solve a business problem. In doing so, you earn his trust. So why would your marketing approach be any different?

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case study

Inbound marketing immediately delivers new leads for geotechnical contractor

by Admin Gorilla

on June 16, 2015

A geotechnical contractor questioned whether its traditional marketing spend was working. Investing in inbound marketing yielded immediate results.

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Niche marketing: your customers really are looking for you on Google

by Alex Sagi

on January 22, 2015

Are you trying to move the needle in your niche B2B marketing efforts? SEO and Inbound Marketing can generate leads for your B2B company. I'll prove it.

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Industrial marketing learning center

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