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The evolution of the men’s shaving razor probably could have stopped with the Mach3. But three blades weren’t enough, were they? Schick needed to add that fourth one so you’d really feel ready to start your day fresh. And then when Gillette decided to squeeze number five in there, we found ourselves staring straight into...

St. Louis-based B2B web marketing agency Gorilla 76 has been hired as the digital marketing agency of record for Chesterfield, Missouri-based American Piping Products, a world leader in steel pipe supply. The agency will be working on a multitude of tasks for the oil and gas pipe supplier, ranging from traditional and digital advertising duties...

This is the third of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Promoting your company On to part 3: promoting your company. A few rules of thumb Promoting in the social media channels is all about making connections and nurturing...

This is the second of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Marketing your business Now, on to part 2: monitoring your industry. Observe competitor activity The idea of monitoring, observing and researching your industry is a missed opportunity by...

“I don’t think social media can help me find new clients” We work with and meet lots of people at very industrial companies (building and construction, painting, industrial suppliers) and I’m always surprised at how few use LinkedIn. Either they’re not very familiar or they don’t believe in social media. For many of these guys,...

We like to preach that a website is a living and breathing thing, meant to change often. Our clients agree and take an active interest in editing content by themselves. So we set up content management systems (CMSs) that make updating a site as simple as updating Facebook. There are hundreds (if not thousands) of...
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