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Marketers today have certain a luxury available to them called data. As long as you can identify where your business needs to go, you can track which tactics are getting you there and which aren’t. And when you can do that, you have the opportunity to replicate your successes and correct your failures. In other...

Gorilla 76, a St. Louis-based B2B web-marketing agency, was recently awarded CMA STAR and CMA SuperSTAR awards from the Construction Marketing Association (CMA) for excellence in marketing. The STAR was given for the company’s work in the Product Video category on the TruQC product video, a project in which they partnered with St. Louis video production...

A landing page isn’t your website’s home page. Rather, it’s a page designed for a specific audience and with one real purpose: lead capture. This two minute video identifies the components of an effective landing page and demonstrates how we constructed one for a client. Related stuff Why B2B companies need good landing pages Download our...

This is one of a series of video posts we’re calling “in less than 2 minutes”. Consider it a concise introduction to online marketing for business-to-business companies. If you’re not sure how things like Twitter, LinkedIn, email campaigns and your website can work together to generate new leads for your business, let this wet your...

Last week a Facebook post rolled across our company’s stream and caught our eye – just not exactly in a good way. Out of respect to this business, we’ll refrain from identifying them (even though a screenshot of their post would have made a great visual here, dang it!). The post read: “Don’t forget to...

Yep, the ol’ trade show is still relevant Despite our focus on industrial marketing, we won’t deny that the trade show is still a pertinent marketing channel for a lot of construction, manufacturing and other B2B companies. Why? Attendees are typically part of a niche group and therefore very targeted. That’s often enough reason to...

Two consistent observations follow from our experience working with B2B companies on their web marketing strategies: A. Most businesses care considerably about placement in Google search results B. Many don’t believe social media is relevant for their company As for point A, they’re right on. Search engine optimization matters – a lot. What they don’t...
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