Industrial Marketing Strategy Learning Center

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13 B2B social media pitfalls you should avoid to save time and get results

by Joe Sullivan

on April 23, 2014

This is the article I wish I read when I was my company's social media team. If you're in the same boat, focus on getting results to earn credibility.

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B2B social media marketing 101: don’t sell, be a salesman

by Joe Sullivan

on April 1, 2014

B2B social media marketing is not about selling. But a smart account manager or inside salesman does good social marketing every day.

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How to convince your boss it’s time for a marketing overhaul

by Joe Sullivan

on March 29, 2014

When your boss is the biggest roadblock, initiating change can be tough. Here's how to sell a marketing overhaul in to the decision maker.

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Questions to ask when planning your B2B website rebuild

by Joe Sullivan

on March 27, 2014

These questions will guide both you and your agency through the process of planning a B2B website rebuild.

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Email marketing strategy at 10,000 feet

by Alex Sagi

on March 25, 2014

Email marketing isn't a silver bullet, but if done correctly, it delivers 4,300% ROI. Don't get caught up in the tools, learn the strategy first.

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Jay Baer’s Youtility should be on your industrial marketing bookshelf

by Jon Franko

on March 24, 2014

Focus less on selling to your customers, and more on helping them. Content marketing is a great way to do just this.

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How we grew website traffic more than 1000 percent in less than a year

by Joe Sullivan

on March 21, 2014

This mini case study demonstrates how we helped a scrap metal recycling business grow website traffic by over 1000 percent in less than one year.

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Six things to do before you start your B2B website build

by Joe Sullivan

on March 19, 2014

Whether you're thinking about a B2B website build or already planning it out, the following six considerations will set you on a path to success.

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How to turn B2B website visitors into real contacts and leads

by Joe Sullivan

on March 14, 2014

Website visitors are meaningless if you don't know who they are. Learn how to convert your B2B website visitors into real contacts and leads.

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The critical components of a B2B website

by Joe Sullivan

on March 6, 2014

This article examines the five critical components of a B2B website that's built to produce business.

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