Industrial Marketing Learning Center

Cool, but as cool as Elvis? Nope. Not a chance. Stop and think about it. Would Elvis be as memorable if he had a common name? What would the legacy of the Presley brand be if he were a John, Joe or Steve?  Sure his crooning would still be regarded as remarkable. And sure his...

The “a-ha” moment – that rewarding occasion where all of a sudden you just get it. Life’s full of them and so is great marketing. From smart logos and witty taglines to great television and radio spots, nothing rewards an engaged viewer like a clever reveal. These are the little moments that make a crappy...

“So you like Logo Option B. Perfect. We agree that it will work hard for you and is a very nice selection. What are your thoughts on the taglines we presented?” “Oh, the taglines. Good. Yeah, they were good.” “Superb. Which specific directions were you liking?” “Wait, those are those mottos or whatever? I saw...

A while back, we had the opportunity to tackle a branding job for a dentist in Granite City, Illinois. Dr. Mark Hewlett was just starting his own practice, a young dentist 29 years old at the time who wanted to set himself apart from the crowd. So the brainstorm began… Dentist offices… + toothbrushes +...

Yep, you guessed it – another film-related post. I can’t help it. I see something I like and I immediately want to tell everyone about it, encouraging them to hurry out and see whatever caught my fancy. In this case, it’s the new Batman (The Dark Knight). So…go see it. It’s terrific. The effects are...

“If the headline is big enough, it makes the news big enough” – a memorable line delivered by the fictitious newspaper tycoon Charles Foster Kane in the cinematic masterpiece Citizen Kane. It’s a bold sentiment that can be applied across life’s many platforms. However, I find it’s truth to be particularly relevant when thinking about...

Mitch Meyers – a name once on the Rolodex of marketers nationwide. One of the well-known beer executives of the 80s and 90s, Mitch is former CEO of Zipatoni in St. Louis where she retired in 2003. She is now a proprietor of Maison de Chanticleer, a French-country interior design boutique in Edwardsville, Illinois and...