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You know your brand is broken… …when a promotion like this makes so much sense. A sincere thumbs up to the gents at Super Top Secret. From the depths of our collective closets and drawers, we thank you.

Employee of the week: Deuce the dog. Damn hairy though. Now need vacuum in our office and a closet to keep it in.

It still has to be one of the most effective pieces of communication. This Holiday season, we’ve received several cards. We’ve also received several mass emails. Guess which ones made the most impact. It’s a nice gesture to put us on your e-blast – and truly, we understand budget and time constraints. But there’s something...

The movie trailer industry is an industry in itself. An interesting, short read from Wired’s December issues states the following (in a nutshell): Top Gun’s is considered the Citizen Cane of trailers. Here it is. No trailer can run longer than two and a half minutes. Trailers are their own entity. Many films have at least...

Here’s an everyday life example from Wired Magazine of why really good design matters. LEFT: standard blood work result summary. RIGHT: Redesigned blood work result summary.

Quite often, businesses that target other businesses settle for boring marketing. It’s often dry, canned and smells – like a bad serving of Chicken of the Sea. Why? Honestly, I have no idea. Maybe it’s because they think that only consumer-driven products need to be sexy. Or, that since their product isn’t seeing TV ad...
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