Industrial Marketing Strategy Learning Center

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video

How to create great prospecting and follow-up emails: webinar recording

by Joe Sullivan

on June 16, 2021

I hear a lot of people dogging on email these days as a biz dev tool. "People's inboxes are too crowded." I'm calling BS. When email doesn't work, here's why.

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podcast

PODCAST: Perspectives on Automation, AI & the Future w/ Andy Lonsberry

by Joe Sullivan

on June 14, 2021

Andy Lonsberry, CEO of Path Robotics, talks about the future of machine learning and AI in the welding industry and how they filled a pain point in the market.

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podcast

PODCAST: Bring 5 Million Manufacturing Jobs Back to the U.S. w/ Harry Moser

by Joe Sullivan

on June 7, 2021

Harry Moser, Founder of Reshoring Initiative, talks about the economics, benefits and impact of bringing manufacturing back to the United States.

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podcast

PODCAST: Filling the Skills Gap One Student at a Time w/ Matt Guse

by Joe Sullivan

on May 31, 2021

Matt Guse, Owner/President of MRS Machining, talks about a unique solution to bringing Gen Z into the manufacturing workforce.

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podcast

PODCAST: Measuring Marketing Success in Manufacturing w/ Joe Sullivan

by Joe Sullivan

on May 24, 2021

Our own Thinker & Founder Joe Sullivan talks about why most manufacturers are measuring the wrong things on the marketing front (and what to measure instead).

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podcast

PODCAST: Working On the Business, Not In the Business w/ Paul Van Metre

by Joe Sullivan

on May 17, 2021

Paul Van Metre, Co-Founder of ProShop ERP, talks about the power of process to scale and grow your manufacturing business.

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article

How commanding the sales CRM unlocks your marketing strategy

by Matthew Sciannella

on May 14, 2021

We'll look closely at marketing's role inside the sales CRM on three fronts: 1) Conversion paths 2) Reporting and dashboards and 3) Sales opportunity mechanics.

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podcast

PODCAST: Options for Ownership Transitions in Manufacturing w/ Chris Redmond

by Joe Sullivan

on May 11, 2021

Chris Redmond, Senior Vice President at Capital For Business, talks about different approaches to private equity investments and how to prepare your business.

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podcast