Industrial Marketing Strategy Learning Center

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article

4 marketing building blocks for B2B manufacturers

by bforrest

on June 28, 2023

Create impactful marketing campaigns with our four-step approach: customer research, positioning, crafting a brand story and content planning.

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article

A guide to digital ad platforms part two: Making sure your tools are working properly

by Patrick Cronin

on April 14, 2023

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article

A guide to digital ad platforms part one: Using the right tools for the job

by Patrick Cronin

on April 13, 2023

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article

Demand generation for manufacturers: The art of attracting more leads

by Aren Buresh

on March 9, 2023

What is demand generation and why does it matter for manufacturers? Learn how this marketing strategy can help attract more leads for your business.

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article

The importance of ethical B2B marketing

by Allen Fennewald

on January 2, 2023

The Gorilla 76 methodology for ethical marketing that fosters a healthy economy.

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article

How industrial companies must think about digital marketing in 2023

by Mary Keough

on November 16, 2022

You need to consider marketing in the digital world in a new way. Where are my buyers spending time online and what is their intent in those channels?

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article

Should I hire an agency or an internal marketing team?

by Mary Keough

on August 11, 2022

If you’re ready to build out a marketing team in-house, let’s dig into the basics, including title, budget and salary.

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podcast

PODCAST: How to Craft Messaging that Resonates with the Right Customers w/ Joe Sullivan

by Joe Sullivan

on August 3, 2022

Our Cofounder Joe Sullivan talks about focusing on the right customers, uncovering what matters most to the buying committee and crafting messaging that aligns.

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podcast

PODCAST: Back to the Future: The Manufacturing Edition w/ Marty Groover

by Joe Sullivan

on June 16, 2022

Marty Groover, Partner & CTO at C5MI, talks about how serving as a Surface Warfare Officer with the US Navy gave him a glimpse into the future of manufacturing.

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podcast

PODCAST: Empowering Workers and Improving Workflow Through Video Data w/ Dr. Prasad Akella

by Joe Sullivan

on June 9, 2022

Dr. Prasad Akella, Founder and CEO of Drishti, demonstrates how video-based data on manufacturing assembly lines can drive continuous improvement.

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Industrial marketing learning center

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