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4 marketing building blocks for B2B manufacturers
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Create impactful marketing campaigns with our four-step approach: customer research, positioning, crafting a brand story and content planning.
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Demand generation for manufacturers: The art of attracting more leads
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What is demand generation and why does it matter for manufacturers? Learn how this marketing strategy can help attract more leads for your business.
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The importance of ethical B2B marketing
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The Gorilla 76 methodology for ethical marketing that fosters a healthy economy.
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How industrial companies must think about digital marketing in 2023
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You need to consider marketing in the digital world in a new way. Where are my buyers spending time online and what is their intent in those channels?
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Should I hire an agency or an internal marketing team?
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If you’re ready to build out a marketing team in-house, let’s dig into the basics, including title, budget and salary.
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podcast
PODCAST: How to Craft Messaging that Resonates with the Right Customers w/ Joe Sullivan
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Our Cofounder Joe Sullivan talks about focusing on the right customers, uncovering what matters most to the buying committee and crafting messaging that aligns.
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