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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

Give

Joe Sullivan by Joe Sullivan on February 24, 2020

A short story about a four-letter word that can transform the way you do business.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

Customer interviews: The case for talking to the people who matter most

Julian Schaaf by Julian Schaaf on February 18, 2020

If you're in marketing, you need to know your audience. Customer interviews are a great way to get started.
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Article

Content marketing STILL speaks to technical buyers

Toby Wall by Toby Wall on February 11, 2020

New Content Marketing Institute data confirms the growing popularity of content marketing among manufacturers. Here’s how they can plot their next moves.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

Video-based prospecting: An easy, but comprehensive guide

Joe Sullivan by Joe Sullivan on February 4, 2020

95% of prospecting emails are filled with self-serving, buzzwordy business jargon. Here's how to do the opposite with personalized videos that create value.
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Article

The case for maintaining marketing spend when business slows down

Toby Wall by Toby Wall on January 28, 2020

Read the compelling argument for why manufacturers should buck the trend and maintain or even increase marketing spend when business slows down.
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Article

4 ways to build your ultimate list for cold outbound email

Aren Buresh by Aren Buresh on January 21, 2020

Learn about 4 different approaches to list building, what tools to use and what costs to expect. Then decide which method is best for your outbound strategy.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

“I need what’s in your brain” – Why we insist on interviewing subject matter experts

Toby Wall by Toby Wall on January 14, 2020

This primer explains why technical expertise is integral to successful content creation and shares tips to help experts prep for in-depth interviews.
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Article

How to give your content writer constructive feedback

Grace Wright by Grace Wright on January 7, 2020

A crash course on what to (and what not to) do when delivering feedback to get the most out of your writer-client relationship.
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Article

13 B2B Marketing Ideas for 2020

Joe Sullivan by Joe Sullivan on December 17, 2019

The B2B marketing landscape keeps evolving. So does our team's thinking. Here's our take on what to do in 2020.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

The Side Effects of Marketing Nearsightedness

Joe Sullivan by Joe Sullivan on December 2, 2019

In this "results now" era, we've become so focused on short-term ROI that we often compromise our future. Here's how to create balance in your marketing mix.
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