Industrial Marketing Strategy Learning Center

Results for: ""

article

The quick 1-2 punch to upgrading your email marketing

by Kathleen Lavallee

on August 30, 2017

From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.

Read article

article

We don’t template our marketing plans. Here’s why.

by Tommy O'Shaughnessy

on August 18, 2017

We don't template our marketing plans. Our marketing solutions need to be just as unique as our valued clients.

Read article

article

How does content get us leads?

by Daniel Puma

on August 9, 2017

Great content will generate leads when implemented as part of an overarching inbound marketing strategy.

Read article

article

Why you need to stop spending $5000 a month on industrial journal print ads

by Daniel Puma

on August 9, 2017

Print ads in trade journals are a dated way of reaching potential clients. Instead, turn an advertising expense into a web marketing investment.

Read article

article

How your sales team should be using content in their sales process

by Toby Wall

on July 26, 2017

When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.

Read article

article

Analyze, report, repeat: Here’s what you should be tracking

by Kathleen Lavallee

on July 26, 2017

When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.

Read article

article

Hey marketing manager, here’s how to get a raise by using an agency

by Toby Wall

on July 20, 2017

Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.

Read article

article

How many blog posts do we need to rank first in Google?

by Tommy O'Shaughnessy

on July 19, 2017

You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.

Read article

article

Ideal customer and buyer persona profiles for manufacturers

by Joe Sullivan

on July 18, 2017

This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.

Read article

video

What marketing results manufacturers should be measuring

by Joe Sullivan

on July 14, 2017

In this white board video, we explore five key metrics to track in order to understand your marketing ROI.

Watch

Industrial marketing learning center

Results for: ""