Industrial Marketing Strategy Learning Center

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video

SEO (search engine optimization) for manufacturers

by Joe Sullivan

on July 14, 2017

In this white board video, we introduce a handful of the most important Google ranking factors as of 2017 and explore in depth the two that are most important.

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video

How content marketing helps manufacturers sell complex solutions

by Joe Sullivan

on July 14, 2017

In this white board video, we explore why content marketing makes so much sense for manufacturers who sell complex, customized products or solutions.

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article

Construction marketing for contractors and subcontractors

by Joe Sullivan

on July 1, 2017

The long and often complex buying process of construction services requires a marketing approach that creates value all throughout the buyer’s journey.

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article

Advanced industrial marketing strategies to test in your arsenal

by Kathleen Lavallee

on June 23, 2017

You have something to prove and are looking for homerun strategies to implement and keep the marketing pipeline growing for your sales team. Look no further.

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article

Industrial web design inspiration: three sites for success

by Randall Zaitz

on June 6, 2017

We take inspiration from well-designed websites and use them as a source for creating design-forward sites for our own clients

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article

How industrial SEO works and how manufacturers can rank first in Google

by Joe Sullivan

on June 1, 2017

This article will help you design an industrial SEO strategy by explaining what Google cares about, how marketers have failed to beat them and where to focus.

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article

Using content and email to stay in front of leads

by Kathleen Lavallee

on May 23, 2017

If you want to get and hold customers’ attention, you need compelling, purposeful content and effective, scaled distribution.

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article

Gorilla-built websites: A guide for tech geeks

by Tyler Hozie

on May 23, 2017

Websites built by Gorilla 76 incorporate back-end ease of use and customization and streamlined lead generation to enhance clients' businesses.

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article

Understanding your industrial buyer’s behavior using your marketing CRM

by Kathleen Lavallee

on May 16, 2017

As industrial companies become more sophisticated with their sales and marketing partnership, a shared CRM is key to understanding leads' needs and pain points.

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article

10 tips on how to write for the industrial sector

by Daniel Puma

on April 28, 2017

Writing for the industrial sector is unique given the technical features of the content. Learn some of the best practices with these 10 writing tips.

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Industrial marketing learning center

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