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By Kyle Fiehler The folks at Caterpillar know a thing or two about the hard-hat-wearing lifestyle. They also know a thing or two about B2B social media strategy and industrial marketing. Kevin Espinosa, social media manager at Caterpillar recently spoke at the Sheraton in Clayton, another quality event hosted by the Business Marketing Association of...

  Things have changed. In a competitive time where there are less jobs to bid on and more companies bidding, it’s no secret that the business development environment in building, construction and other industrial verticals is different now than in years past. It’s time for construction advertising to follow suit Traditionally, construction advertising has been a...
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