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This is one of a series of video posts we’re calling “in less than 2 minutes”. Consider it a concise introduction to online marketing for business-to-business companies. If you’re not sure how things like Twitter, LinkedIn, email campaigns and your website can work together to generate new leads for your business, let this wet your...

Last week a Facebook post rolled across our company’s stream and caught our eye – just not exactly in a good way. Out of respect to this business, we’ll refrain from identifying them (even though a screenshot of their post would have made a great visual here, dang it!). The post read: “Don’t forget to...

Yep, the ol’ trade show is still relevant Despite our focus on industrial marketing, we won’t deny that the trade show is still a pertinent marketing channel for a lot of construction, manufacturing and other B2B companies. Why? Attendees are typically part of a niche group and therefore very targeted. That’s often enough reason to...

Two consistent observations follow from our experience working with B2B companies on their web marketing strategies: A. Most businesses care considerably about placement in Google search results B. Many don’t believe social media is relevant for their company As for point A, they’re right on. Search engine optimization matters – a lot. What they don’t...

If “Boom goes the dynamite” means nothing to you – particularly if you’re a sports fan – I’m gonna need you to take a couple minutes and watch this classic. At least watch from minutes 2:00 to 2:30. From emails in my inbox to (real) sportscasters on ESPN to conversations in bars, people have been...
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