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Jon Franko
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Infographic I put together detailing the three elements of finding your online voice. All are essential in nailing the “tone” of your brand. Hope it helps. If it does, print it and post it. Related Blog Posts 10 tips to a stronger, harder-working, no-nonsense tagline Branding a lawn mower shop
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Jon Franko
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I’ve been challenged with the task of writing a tagline for a large, national player in a blue-collar industry. I have to admit – it’s been some time since I’ve had this challenge. Anymore, it seems like the majority of my writing aims to be 140 characters. Hard to believe that something even shorter than...
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Joe Sullivan
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A long, scrolling compilation of some of our favorite logos While our focus has changed to be more on the digital experience of a B2B brand, we still like to get our hands dirty and do some logo work every now and then. And below, these are a few of our favorite examples. Recent additions...
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Jon Franko
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Today, while eating my leftover chicken stroganoff (yessiree – really trying to cut back on this whole cholesterol thing) for lunch, I was perusing some old stories, Twitter links, etc. etc, and I came across this piece – Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places by David C. Edelman in the...
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Jon Franko
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You know it’s a good idea when that’s your reaction. Below is a blog post I just penned I mean typed for our Get Digital project. I wouldn’t be reposting, except it’s so incredibly relevant to our humble (and still humble) roots. Hope you enjoy. Hoping it helps. “Ever heard of LiquidSpace? ” We hadn’t either....
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Joe Sullivan
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Google Analytics is a free online tool for measuring your website’s performance. Analytics is filled with a wealth of data and can be overwhelming if you don’t know what you’re looking for, so I put together this 5-minute video that shows you the basics. This will at least get you started looking at visitor statistics and traffic...
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Joe Sullivan
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I learned from a client last week that they had recently pitched a big job (like a one million dollar job) for Company X, a prospective customer. But they didn’t get it. They bid too high. They were, however complimented by the organization on their level of professionalism, not only though the way they presented...
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Jon Franko
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We all know how I like to reference things I read. I swear I’m not lazy and I promise I have original thought. It’s just that sometimes reinventing the wheel doesn’t always make sense. Especially when you find a concise little gem like this smart read about a good business/marketing practice. It’s a great piece from Inc.com...
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Joe Sullivan
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This is the third of a series of three posts that will show you how to create a website that’s a REAL business tool. If you haven’t yet read part 1 or 2, I’d recommend starting there. You’ve set goals for your site, planned your content with a site map and wire frames, hired a...
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