Industrial Marketing Strategy Learning Center

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Generate better construction leads with these 3 types of website content

by Joe Sullivan

on August 7, 2014

The long construction buying process involves lots of information gathering. These three types of content that will earn trust among your construction leads.

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You’ve earned them, now nurture those leads

by Jon Franko

on August 6, 2014

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case study

Steel pipe distributor more than doubles inbound leads

by Joe Sullivan

on July 25, 2014

Learn how American Piping Products, one of the world's largest distributors of steel pipe, more than doubled inbound leads online.

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You’ve got web traffic, now for lead generation

by Jon Franko

on July 15, 2014

Your web marketing is bringing visitors to your website — great. Now it’s time to turn those visitors into customers.

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3 smart ways to generate construction leads online

by Joe Sullivan

on July 11, 2014

This article will help you learn how to outsmart your competition and generate more construction leads through online marketing tactics.

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Why you should write a customer-centric brand positioning statement

by Joe Sullivan

on June 30, 2014

An effective brand positioning statement focuses on your customers' needs — not on your shiny tool set or process. This article teaches you how to get it right.

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Generating business online

by Jon Franko

on June 11, 2014

If a B2B website isn’t attracting the right audience and generating qualified leads, it isn’t serving its purpose.

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How to restructure your old school marketing plan budget

by Joe Sullivan

on May 20, 2014

If you're still living in the world of trade shows, print ads & direct mail, update your business development spend with a fresh, smarter marketing plan budget.

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Should the I.T. team be in charge of your B2B website?

by Joe Sullivan

on May 16, 2014

Don't let technical decisions override strategic business decisions. Task your business development professionals rather than your I.T. team with your B2B website.

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15 social media tips for B2B marketing success

by Joe Sullivan

on May 1, 2014

LinkedIn generates more B2B leads than all other social media channels combined. The others are good, but if you do LinkedIn right, you're golden.

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Industrial marketing learning center

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