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We talk a lot about business-to-business lead nurturing at Gorilla. Lead nurturing is the idea of demonstrating expertise, building trust and remaining top of mind among prospects that have already discovered you. When a company can do all of these things by making themselves a valuable resource throughout their prospect’s (sometimes very long) buying cycle,...

Marketers today have certain a luxury available to them called data. As long as you can identify where your business needs to go, you can track which tactics are getting you there and which aren’t. And when you can do that, you have the opportunity to replicate your successes and correct your failures. In other...

Gorilla 76, a St. Louis-based B2B web-marketing agency, was recently awarded CMA STAR and CMA SuperSTAR awards from the Construction Marketing Association (CMA) for excellence in marketing. The STAR was given for the company’s work in the Product Video category on the TruQC product video, a project in which they partnered with St. Louis video production...

A landing page isn’t your website’s home page. Rather, it’s a page designed for a specific audience and with one real purpose: lead capture. This two minute video identifies the components of an effective landing page and demonstrates how we constructed one for a client. Related stuff Why B2B companies need good landing pages Download our...
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