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First and foremost, let me clearly state that I don’t blame clients on wanting perfection. Let me repeat that: I don’t blame clients on wanting perfection. They should want perfection. I too strive for perfection. The idea of a missing comma or the inconsistent use of punctuation in a bulleted list is enough to drive me...

Seems like more and more, we’re being hired to execute email marketing campaigns for the companies with which we work. And really, that’s to no surprise. Besides being extremely cost efficient, especially when compared to their print counterparts, and quite effective (we see open rates often in the 40% range – top that direct mail!), they’re...

Every once in a while, a new client asks where we intend to host their website. Usually they’ve done some research, found plenty of plans under $10/mo, and maybe already signed up. But to be frank, cheap hosting is a mistake, and we do our best to steer clients away from it. Instead we rent...

Last night we had a meeting over a beer (that’s how we roll) with an advisor of ours. He mentioned how much he enjoyed a video blog entry about Google Analytics that we recently posted. He said he’s watched the video multiple times, taken his learnings to others at his company and even put it...

This past November, along with SEO agency Evolve Digital Labs, Gorilla 76 co-hosted and presented at our second Get Digital Seminar in St. Louis. The event was an all-day, learning-intensive introduction to web marketing. Above is a 5-minute highlight video from my presentation on measuring results across across web marketing channels, including your website, social...

Let me begin by saying that I’m no Google+ expert. In fact, I’m a rookie. That’s why this blog post is a book review and not a lesson from Joe Sullivan on how to succeed on this platform. I read Google+ for Business, by Chris Brogan to jumpstart my own experimentation in this relatively new social...

A good friend sent this to me today and I had to share it. In today’s marketing world, I think great ideas sometimes get lost. Here, however, is an example of the kind of work that made me want to get into advertising in the first place. Killer headline, killer tagline, killer idea. I always...

Seems like I’ve been receiving lots of resumes as of late. Typically, I look at them for about five seconds and then they quickly get archived, or “put on file” as HR professionals everywhere like to say. The problem is, they’re not really put on file…as a file would indicate an organizational mechanism used for...
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