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Background on Baptist and our challenge Baptist Medical Group is a Pensacola-based network of medical professionals. Doing what they love for the people they love, Baptist Medical Group has a very strong presence in their community. They tasked us to bring that presence to life in an online setting. So we did. They said it...

Even the smallest of opportunities count Mark Hewlett, D.M.D. is a Granite City dental office owned and operated by, you guessed it, Dr. Mark Hewlett. Dr. Hewlett is a young, forward-thinking guy, with a terrific chair-side manner and a very caring demeanor. Our job was to deliver a brand that matched. And we did, as...

An answer to a St. Louis need Launch is a St. Louis-based 501(c)3 that energizes and develops the next generation of leadership for cancer-related nonprofits in St. Louis. Not only have we built this brand from scratch, but we’re also proud to say that our two partners, Jon and Joe, helped build the actual nonprofit...

“It’s got rules and laws like any other game. But gravity isn’t one of them.” From my (Jon) trip to Chicago last month. At Gorilla, we love great brands and we love Mike Jordan. This ties to both.

And it seems pretty damn smart to us. You can read the article here, but essentially they’re killing the one corporate account approach, and instead, giving each market its own voice. The reason? Customization of content. They were finding that people in Austin might be looking for equipment for a music festival or bags to carry...

Simply put, outstanding copy. The kind that gets me excited to get back to my desk and write. It’s sales prose at its finest. It’s gentle. It stands for something. Its simplicity embodies the message, or better yet, the story it’s telling. Thanks to whomever wrote this. Stuff like this is why we do the...

korteco: Thanks to Coca-Cola and the World Wildlife Federation for the photos. And, for building smart. Per the Mother Nature Network: “Coca-Cola and the World Wildlife Federation unveiled the first ever living billboard in the Philippines last week — a stunning display meant to represent the long-standing partnership between the two organizations. The 60-foot x 60-foot billboard features...
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