Industrial Marketing Strategy Learning Center

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podcast

PODCAST: It’s Time to Get Serious About Ethics & Compliance w/ Emily Miner

by Joe Sullivan

on January 13, 2022

Emily Miner, Senior Advisor at LRN, explains why manufacturing organizations need to do more than checking off the boxes when it comes to ethics and compliance.

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video

Subject matter interviews and the power of scale

by Toby Wall

on January 12, 2022

Subject matter expertise is good. When you give that expertise the legs it needs to reach thousands, that's scale. And scale is great.

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video

What happens when subject matter interviews go off the rails?

by Toby Wall

on January 12, 2022

It happens to everyone. But it's not the end of the world. Instead, it's an opportunity. Learn how.

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video

How to write subject matter interview questions

by Toby Wall

on January 12, 2022

Crafting subject matter interview questions is tricky. Use these three simple tips to be sure your questions are the foundation of stellar a conversation.

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video

You’re doing content right when your sales team wants to use it

by Toby Wall

on January 12, 2022

See how to create and sustain a content-based marketing/sales feedback loop that helps each perform its role.

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podcast

PODCAST: Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease

by Joe Sullivan

on January 6, 2022

Wendy Pease, Owner of Rapport International, talks about how to get started with doing business internationally, and the potential impact of doing so.

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podcast

PODCAST: How to Consumerize the Industrial Supply Chain w/ Todd Leebow

by Joe Sullivan

on December 31, 2021

Todd Leebow, President/CEO at Majestic Steel USA, talks about replicating your best B2C buying experiences inside a B2B manufacturing environment.

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article

Maximizing your content marketing return on effort

by Joe Sullivan

on December 9, 2021

Start by testing short content. Observe how your audience responds to it. Double down on what resonates. Steer away from what doesn't. Here's how to do it.

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video

How (good) subject matter interviews build bridges

by Toby Wall

on November 23, 2021

Subject matter interviews are where important relationships are forged. It's an exercise in bridge-building that our team has perfected over the years.

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video

Subject matter interviews are a proving ground for assumptions

by Toby Wall

on November 23, 2021

When interviewers test assumptions or present hypotheticals to experts, they become a powerful surrogate for potential customers hungry to learn.

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Industrial marketing learning center

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