Industrial Marketing Strategy Learning Center

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video

Why manufacturers need to talk about pricing on their websites

by Joe Sullivan

on November 15, 2021

Whether your product costs $500 or $500,000, there are ways to talk about pricing. In this video, we talk about both why and how to do it.

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video

Stop talking about features and benefits (and start building brand equity)

by Joe Sullivan

on November 15, 2021

Most of your audience is not in a buy cycle at this exact moment. Dial back the "buy from me now" messaging and focus on earning attention and building trust.

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case study

Case study: building a marketing program for a cable assembly manufacturer

by Joe Sullivan

on November 12, 2021

Learn how we helped this custom contract manufacturer implement their first true, sustainable marketing program, focused on marketing-sourced pipeline.

video

Quick take: Talk to your customers

by Mary Tomlinson

on September 7, 2021

Second-hand customer knowledge isn’t enough. To make a difference in your marketing strategy, follow these tips for well-executed customer conversations.

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podcast

Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes

by Joe Sullivan

on August 30, 2021

Grace Wright and Aaron Weekes, both Strategists at Gorilla 76, talk about how creating winning content starts with customers, not keywords.

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video

Deep dive: conducting customer research

by Mary Tomlinson

on August 24, 2021

The content team shares why customer research is critical to your marketing endeavors, the risks of not engaging with buyers and time-tested interviewing tips.

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video

Quick take: Dig deep during customer interviews

by Mary Tomlinson

on August 23, 2021

At a 30,000-foot level, customer pain points tend to center around the same terms you’ve heard over and over again. Interviews are a chance to dive deeper.

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podcast

PODCAST: Get Started w/ Data Collection & Robotics Today w/ Aaron Prather

by Joe Sullivan

on August 23, 2021

Aaron Prather, Senior Technical Advisor at FedEx, talks about how the supply chain data and the rise of robots are changing everything in logistics.

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podcast

PODCAST: The NFL Draft, The NBA Draft and … The Manufacturing Skills Draft? w/ Dr. Jason Scales

by Joe Sullivan

on August 16, 2021

Dr. Jason Scales, Business Manager, Education at Lincoln Electric, suggests an intriguing idea for creating excitement among the future manufacturing workforce.

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podcast

PODCAST: Why We’re Proud to Be Manufacturers & Engineers w/ Tony Gunn

by Joe Sullivan

on August 9, 2021

Tony Gunn, General Manager at MTDCNC Global, talks about engineering heroes and the endless career possibilities that exist in the manufacturing sector.

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Industrial marketing learning center

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