Our five core values
Results, Improvement, Relationships, Kindness and Inclusivity. They’re at the root of all that we do and the culture we’re building.
Results. We succeed for our clients. We celebrate their achievements. This gives us purpose in what we do. It creates a stable work environment.
Improvement. We get better every day. This makes our work more effective and each of us more valuable. We believe that a commitment to improvement is the path to becoming the best in industrial marketing. We believe it’s the key to keeping our great workforce.
Relationships. Our clients and teammates make us the firm we are today. And they determine where we’re going tomorrow. Building and nurturing strong relationships is important for work that’s fulfilling. It leads to retention and happiness.
Kindness. We’re good people. We act with integrity. We demonstrate a commitment to ethics and kindness and appreciate everyone’s contributions. This is a value that’s bigger than work. This is a value that helps us all leave the world better than we found it.
Inclusivity. We don’t just invite different perspectives to the table, we ask them to be a part of the conversation as well.
The Gorilla Manifesto
The Gorilla Manifesto outlines our company philosophy, core values and what we believe is the right way to do business. It’s the responsibility of our employees to make sure that they’re always current on the document and working towards exemplifying its principles. Read it often. Live its principles.
Attendance, punctuality and dependability
We’re small, and if one of our team members is absent, we feel it. Timely and regular attendance is expected, as it’s essential to maintaining productivity and morale.
Full-time employees typically work 40 or more hours per week, with flexibility to take time off as outlined in our Vacation policy. However, excessive unapproved absences may require a conversation about attendance expectations.
If you’re unable to work as scheduled, please let us know in advance – it may be covered under Vacation. While we don’t have a strict limit on unexcused absences, repeated occurrences will be addressed as needed.
Work from wherever
You’re free to work from wherever you’re most productive, as long as you meet deadlines, fulfill commitments and attend required meetings. This policy is appreciated by many – especially those with a spouse or partner in the military.
If working from a public space, always use a secure internet connection. Never use unsecured Wi-Fi. (More details on our tech stipend later.)
Currently, we only employ those authorized to work in the United States.
Dress/attire
Our workplace is casual and so is our dress code. However, we may ask you to alter your dress when meeting with clients (whether in-person or virtual). When visiting a client site, please adhere to their dress code unless otherwise advised – it’s the professional thing to do.
Breaks/lunch
Employees generally take two breaks a day — one in the morning and one in the afternoon – each lasting 10-15 minutes.
Lunch breaks are typically 30 minutes, taken whenever you have a natural break in your work. We trust you to manage your time effectively.
Outside employment
Outside employment with competitors of Gorilla 76 or companies that provide related services is prohibited. Freelance work is permitted if it doesn’t interfere with your responsibilities at Gorilla 76. Many of our employees do freelance work to refine their skills and earn extra income. We ask that you do not do freelance work for our competitors, clients or clients’ competitors.
Before accepting any outside employment, you must get approval from Jon or Joe. If at any point your outside work impacts your performance or ability to meet job expectations, you may need to choose between that role or your current position at Gorilla 76.
Use of equipment
Company provided equipment is essential for performing job responsibilities. These items are costly and may be difficult to replace. Employees are expected to handle company property with care, follow operating instructions and safety guidelines, and perform necessary maintenance as needed.
If any equipment appears to be damaged, defective or in need of repair, please let us know right away so we can address the issue and prevent future occurrences.
Computer and email usage
Company computers, email, internet access and other electronic resources are provided for business use and remain the property of Gorilla 76. While limited personal use of email and internet access is permitted, employees must adhere to company policies and guidelines.
Because these resources belong to Gorilla 76, employees should have no expectation of privacy when using company-provided systems. The company reserves the right to monitor all usage, including emails, internet activity, and stored files.
Gorilla 76 is committed to fostering a respectful workplace. Therefore, the use of company technology for disruptive, offensive or inappropriate activities are strictly prohibited. The company may block access to certain websites at its discretion, and employees are expected to avoid any sites that could negatively impact Gorilla 76’s reputation.
Unauthorized use of email, voicemail, company telephones or computers, as well as access to offensive or inappropriate websites, may result in disciplinary actions, including termination of employment and potential legal consequences. Additionally, copying or using software in violation of it’s licensing agreement is strictly prohibited.
Expenses
We’ll reimburse employees for reasonable business travel expenses incurred when supported by the required documentation and expense reports. From time-to-time, we’ll adjust various rates — such as mileage reimbursement—depending on government guidelines.
If any business expense is significant — or above the “norm” — check with your manager prior to committing to the expense. Don’t worry — we know you have to spend money to make money. We simply want to make sure we’re spending in a way that is in line with our growth goals.
Data security
We work with confidential information. And all too often we read about security breaches at numerous organizations. It’s absolutely critical that we take prudent measures to protect our information.
While we routinely use computers throughout our day, the following should serve as a refresher to help ensure information is treated properly.
Never store confidential information on a personal computer — use the one we provided to you. Make sure it’s always password protected. The use of public and/or unsecured Wi-Fi is strictly prohibited. Use only our secure system, and work offline or toggle off a hotspot when in public places – after all, that’s why you get a tech stipend added to every paycheck.
Finally, please make sure to change passwords often. While it may seem like a hassle, data security is of the utmost importance and something we take very seriously at Gorilla. If you ever believe any of your passwords or accounts have been compromised, report to Joe, Jon or our IT partner immediately so it can be addressed thoroughly.
Social media
Social media and blogging are valuable tools for engaging with the industry, raising brand awareness, and communicating with employees and customers. However, it’s important to maintain our brand identity and reputation while minimizing legal risks.
If you identify yourself as a Gorilla 76 employee online, be mindful that others may perceive your opinions as representing the company. When posting content unrelated to work, you may be asked to clarify that your views are your own and not those of Gorilla 76 or its affiliates.
Employees should have no expectation of privacy on social media, as online posting can be reviewed by anyone. The company reserves the right to monitor public discussions regarding Gorilla 76, its employees, clients and competitors.
When engaging in social media, whether personally or professionally:
- Be mindful that online interactions are visible to clients, prospects, and colleagues
- Consider how your content may impact both your career and the company’s reputation
- Ensure transparency – if discussing work-related matters, make it clear that you are speaking on your own behalf
- Remain truthful in all communications and refrain from making defamatory statements about Gorilla 76, its employees or clients
Performance reviews / professional development
While ongoing feedback is encouraged, formal goal setting occurs annually in January, with quarterly check-ins to assess progress. Employees are expected to meet their goals by the end of the calendar year unless otherwise specified.
At quarterly check-ins, employees will discuss areas for improvement, incorporating feedback from peers and managers. This information will be used to establish professional development objectives, which will often be tracked in Bamboo under the same tab as an employee’s goals.
This process will typically focus on:
- Alignment with company goals
- Areas for growth and development
- Application of new skills and industry knowledge
- Core value alignment
Employees are expected to complete assigned professional development activities within the given quarter and discuss key learnings with their manager during check-ins.
Progressive discipline
At Gorilla 76, we believe in setting clear expectations and addressing workplace issues early and fairly. Our progressive discipline process is designed to correct behavior constructively, not punish. It ensures that employees are treated consistently, promptly and respectfully.
- Depending on the nature and severity of the issue, disciplinary action may include:
- A verbal warning
- A written warning
- Suspension (with or without pay)
- Termination of employment
These steps may not always occur in order – some situations may warrant skipping steps, especially in cases of serious misconduct. We also recognize that certain behavior may justify immediate suspension or termination without prior warnings. While we aim to resolve issues early, there are times when more serious action is necessary.
By using progressive discipline, we hope that most employee problems can be corrected at an early stage, benefiting both the employee and Gorilla 76. Turnover isn’t good for anyone — so we avoid it whenever possible.
Open-door policy
We’re committed to creating a great work environment. We want a place where everyone’s voice is heard, where issues are promptly raised and resolved, and where communication flows across our organization. Openness is essential to quickly resolve customer concerns, to recognize business issues as they arise, and to address any employee issues or concerns.
If you have a question, concern, suggestion or just want to talk, our lines are open. Reach out to either of the founders — Jon or Joe — anytime.
