This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
Learn how to build a consistent inbound pipeline of qualified leads
We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.
on April 9, 2018In this article, we’ll teach show you how we optimize our Sales team’s time through a process of scoring, segmenting and ultimately qualifying our website-generated leads. We’ll even share our lead qualification checklists with you.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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on March 17, 2018The best content for your ideal customers stems from the questions and problems you hear every day on sales calls. In this article, we'll show you how to identify those content triggers and document them with a free downloadable tool.
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on March 13, 2018We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.
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Learn how to build a consistent inbound pipeline of qualified leads
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on February 12, 2018Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
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on December 12, 2017This video illustrates the 6 things a manufacturer website needs in place to serve as business-generating tool and resource for potential buyers.
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on December 4, 2017In 2018, ditch the ineffective, old-school marketing plan. Let these B2B marketing ideas serve as inspiration for marketing that impacts the bottom line.
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Build a website that attracts, engages and converts more ideal-fit customers
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on October 31, 2017In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.
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on October 30, 2017If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.
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on October 12, 2017Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.
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This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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on October 3, 2017In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.
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