Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

Analyze, report, repeat: Here’s what you should be tracking

Kathleen Lavallee by Kathleen Lavallee on July 26, 2017

When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

Hey marketing manager, here’s how to get a raise by using an agency

Toby Wall by Toby Wall on July 20, 2017

Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.
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Article

How many blog posts do we need to rank first in Google?

Tommy O'Shaughnessy by Tommy O'Shaughnessy on July 19, 2017

You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

Ideal customer and buyer persona profiles for manufacturers

Joe Sullivan by Joe Sullivan on July 18, 2017

This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Video

The 7 core elements of an industrial marketing strategy

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore the 7 things we believe must be present to achieve significant and sustainable revenue growth through marketing and sales.
View video

In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Video

What marketing results manufacturers should be measuring

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore five key metrics to track in order to understand your marketing ROI.
View video

Video

SEO (search engine optimization) for manufacturers

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we introduce a handful of the most important Google ranking factors as of 2017 and explore in depth the two that are most important.
View video

Video

How content marketing helps manufacturers sell complex solutions

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore why content marketing makes so much sense for manufacturers who sell complex, customized products or solutions.
View video

In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

Construction marketing for contractors and subcontractors

Joe Sullivan by Joe Sullivan on July 1, 2017

The long and often complex buying process of construction services requires a marketing approach that creates value all throughout the buyer’s journey.
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